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Entries Tagged as 'ad'

Google AdWords CDC

The Contextual Dynamic Creative Template is a new feature in the Display Ad Builder that lets advertisers sync their Google Merchant Center feed of products with a single ad unit. Through this ad unit, Google will then show the most relevant product in every ad, based on the content of the page on which the [...]

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AdWords Campaign Experiments – Ad Group Experiment Demo

AdWords Campaign Experiments (ACE) lets you run split tests (experiments) for a campaign. These tests help you measure the impact of changes to keywords, bids, ad groups, and placements before you apply them to all auctions. In this video, we’ll use an example of comparing one large ad group to two more tightly-themed ad groups [...]

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The Google Job Experiment

When top advertising creative directors Googled themselves, they got a message from me asking for a job. Download a high res Quicktime of the experiment here: alec.at More of my work here: www.alecbrownstein.com My tweets here twitter.com

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Display Ad Builder: Rich Media templates

Using the display ad builder to create ads with richer content, interactivity and tracking.

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Google AdWords Help – Finding Your Own Ads

Google AdWords Help – Finding Your Own Google AdWords Ad. At JumpFly, we learned that many pay-per-click (PPC) advertisers regularly search for their own companys terms to check the position of their ad relative to their competitors. As a result, one of the most common questions we receive is from advertisers who cannot see their [...]

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